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To produce an appeal film for a patient requiring an urgent bone marrow transplant. To record a statement from Shaun Wright-Phillips, a friend of the family making a direct appeal to viewers, and produce a high-quality shareable resource in the shortest time-frame possible.

What we produced

A 90 second appeal which was published online within 24 hours of being filmed. We wrote the script to emphasise the urgency with which donors were needed and signpost viewers to support organisations. The film also communicates the core mission of the ACLT and prominently displays their branding to increase awareness of their work.